At FBD Hotels & Resorts, we believe that true wellness is rooted in authenticity. We wanted to create something that would feel unmistakably Irish – a collection born from our land, our tides, and our people.
To bring this vision to life, we partnered with a 100% Irish-owned wellness creator whose founder has over three decades of experience in the spa world – a true curator of calm, with a lifelong passion for restoring balance and wellbeing.
Together, we designed an exclusive spa and retail collection that honours the rhythms of our island. Each product line is inspired by the natural elements that shape us – the grounding strength of the earth, the fluid movement of the shoreline, the breath of the wind, and the deep calm of the sea.
Every ritual and remedy have been crafted to connect body and mind, to slow the pace, and to draw on the healing qualities of nature. It’s a celebration of Ireland’s beauty and spirit – brought to life in treatments and products you won’t find anywhere else in the world.
Rooted in nature. Guided by the tides.
Our Product Families
fréamh
rooted | fréamh
Grounding Body & Soul
shoreline | cladaigh
Flow of Energy & Movement
sea | farraige
Sleep & Meditative Flow
air | gaoth
The Air of Change
Our Rituals
Fréamhaithe – The Rooting
Like roots reaching down into nourishing soil, this massage treatment anchors body and mind, immersed in the healing rhythm of nature. Through a soothing massage of face and body, tension softens, the breath deepens and you emerge replenished, rooted, and reconnected to your inner landscape.
● 60 mins – Full body massage
● 90 mins – Full body massage with Face Gua Sha & Scalp Massage
Grounded in Wellness
Created with women in mind, this nurturing ritual supports the body through the shifts of menopause and hormonal change. Like ancient stones shaped by wind and water, or roots finding steady hold in shifting soil, this treatment steadies and realigns the body, easing tension, supporting circulation, and encouraging a deep sense of calm.
90 mins – Back of Body, Face & Feet
Earthing Detox Body Wrap Ritual
Drawing inspiration from the healing power of the land, utilising mineral-rich clay and plant botanicals to detoxify, purify, and re-energise body and mind. Like earth absorbing the rain, this treatment restores balance, refreshes the skin, and uplifts the spirit. You emerge renewed, refreshed, and harmonised in body and mind.
60 Minutes – Full Body Wrap
Muscle Recovery Ritual
Crafted to restore strength and vitality, this flowing, rhythmical massage works deeply into tired muscles, easing tightness and stiffness. Circulation improves, tension releases, and energy is restored. Like rivers carving their course through stone or winds sweeping across the land, this ritual restores rhythm, balance, and flow within the body.
60 mins – Back of Body Massage
90 mins – Full Body Massage
The Reset
Centred on the abdomen, the hearth of vitality, soothing massage encourages circulation, energy flow, and nourishment to the digestive organs, while face and foot reflexology support balance throughout the whole system. Designed to restore harmony from deep within as a sense of lightness and calm begins to take root.
60 mins – Abdominal Massage with Face & Foot Reflexology
The Blossoming
Designed to support and comfort the body through the 2nd and 3rd trimesters of pregnancy, this intuitive massage soothes tired muscles in the back, hips, and lower legs, relieving tension, improving sleep, and encouraging a deep sense of calm. Like new buds reaching toward the sun, this treatment helps the body grow in harmony with its changing rhythm. You emerge relaxed, replenished, and deeply connected to your body and the life within.
60 mins – Full body massage
90 mins – Full body massage with Face Gua Sha & Scalp Massage
New Mother
This bespoke ritual is designed to support the body and mind after childbirth. Gentle, flowing massage for the face and body helps release tension, ease aches, and encourage circulation, while promoting deep relaxation and a sense of calm.
60 mins – Full body massage
90 mins – Full body massage with Face Gua Sha & Scalp Massage
Codladh Sámh
From the Irish Codladh Sámh, meaning peaceful sleep, this ritual draws you into the quiet embrace of night and the steadying rhythm of the earth. It honours the ancient wisdom of rest and the way the land lies fallow to renew and offers a space for body and mind to settle into deep slumber.
90 mins – Face & Body Sleep Massage
120 mins – Face & Body Sleep Massage with Restorative Body Envelopment
Hot Stone Ritual
This nurturing ritual uses warm jade stones to release tension, restore balance, and support the body’s natural healing. Jade, long revered for its grounding and calming properties, helps ease muscle stiffness, improve circulation, and promote a sense of inner harmony. Combined with flowing massage, the stones help the body relax deeply while encouraging energy to move freely.
60 mins – Full Body Jade Stone Massage
90 mins – Full Body Jade Stone Massage with Face Gua Sha & Scalp Massage
Na Mara – Sea Salt Polish
From the Irish Na Mara, meaning From the Sea, this ritual evokes the ocean’s healing power, harnessing sea minerals and botanicals to refresh, detoxify, and nourish the skin. Like waves rolling across the shore this treatment reconnects body and spirit, leaving you refreshed, invigorated, and full of vitality.
60 Minutes – Full Body Scrub
“From the grounding of the earth to the calm of the sea, we wish you wellness in every moment.”
Our Approach: Therapist-Centric
At fréamh, our mission is to support self-care in its truest form — for both our guests and the therapists who care for them. Our treatments are designed to address real-world needs such as sleep, stress, hormonal balance, muscle recovery, gut health, and more, ensuring every ritual has a meaningful purpose.
We believe in the power of touch, and we are committed to elevating the skills and confidence of our spa teams through advanced massage education and holistic training. Our aim is to equip therapists with the knowledge, techniques, and self-care practices they need to deliver deeply effective, compassionate treatments.
Fréamh was created with therapists in mind: to empower, to inspire, and to foster a community of skilled, mindful practitioners who bring authenticity, care, and presence to every treatment.
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